When a customer buys a piece of fish from Savory Alaska, they support a family-owned business in Leander as well as small businesses 2,600 miles away in Alaska.
Owners Nathanael and Sarah Ferguson started their business, Savory Alaska, in 2018 to give their friends and family in Texas a taste of Alaska.
When cooking they would often hear comments on how good their salmon dinner tasted.
“I’m not particularly a good cook, so it’s not me—it’s the fish,” Nathanael said. “We have such a direct connection to some of the best seafood in the world, and it’s really difficult to get that experience in a grocery store.”
Fish from Savory Alaska taste like the ocean, the owners said, and lack the “fishy” taste that customers often avoid. Unlike large fisheries, the Fergusons’ fish are humanely processed with sustainability in mind. The fishermen who work with Savory Alaska are from small, independent businesses, which creates a ripple effect of support. Because of that, Sarah said, they are thankful for their regular customers.